Important Factors to Evaluate the Quality of a Backlink

Backlinks are considered as one of the most important factors for determining the ranking of a website in search engine results. Google use backlinks as a way to measure the authority and relevance of a website. The more high-quality backlinks a website has, the more likely it is to rank higher in search results.

When it comes to evaluating the quality of a backlink, there are several factors to consider. Here are some of the key factors to keep in mind:

Relevance: A backlink from a website that is relevant to your niche or industry is generally more valuable than a link from an unrelated site.

Authority: A backlink from a high-authority website, such as a well-known and respected industry publication or an educational institution, is generally more valuable than a link from a low-authority website.

Anchor text: The anchor text of a backlink is the text that is used to link to your website. If the anchor text includes relevant keywords, it can help boost the SEO value of the link.

Traffic: Backlinks from websites that receive a lot of traffic are generally more valuable than links from low-traffic websites.

Diversity: Having a diverse portfolio of backlinks from a variety of sources can help boost the overall quality of your backlink profile.

Trustworthiness: Backlinks from trustworthy sources, such as government websites or established media outlets, are generally more valuable than links from spammy or low-quality websites.

Context: The context in which a backlink appears on a website can also impact its value. For example, a backlink from an editorial article is generally more valuable than a link from a sidebar or footer.

Overall, when evaluating the quality of a backlink, it’s important to consider a range of factors and not just focus on one specific metric. A strong backlink profile is built over time and includes a variety of high-quality links from relevant and authoritative sources. Know more about ethical SEO strategy at Text Visibility.

10 Important Google Ranking Factors You Need to Know in 2023

Google is constantly evolving and updating its algorithms to provide the best user experience and relevant results. The ranking factors of Google are expected to change and evolve to match the current trends and user behavior. Here are the top 10 Google ranking factors in 2023:

Relevant and Quality Content

The quality and relevance of content is expected to remain the most important ranking factor in 2023. The focus will be on creating unique, engaging, and informative content that provides value to the user.


With the rise of mobile devices, Google is expected to put more emphasis on mobile-friendly websites. A website that is optimized for mobile devices will have a better chance of ranking higher in the search results.

User Experience

User experience is expected to become a more significant ranking factor in 2023. Google will consider the overall user experience when ranking websites, including the speed of the website, the design, and the navigation.

Page Speed

Page speed is expected to continue to be an important ranking factor. A fast-loading website will provide a better user experience and will be favored by Google. Know more about how to get top keywords ranking at Text Visibility.

High Quality Backlinks

Backlinks are expected to continue to be an important ranking factor this year. The quality and relevance of the backlinks will be more important than the number of backlinks.

Social Signals

Social signals, such as the number of likes, shares, and followers, are expected to play a vital role in ranking. A website with strong social signals will have a better chance of ranking higher in the search results.

Local Search

Local search is expected to continue to be an important ranking factor in 2023. A website that is optimized for local search will have a better chance of ranking higher in the search results for local keywords.

Schema Markup

Schema markup is expected to become an increasingly vital ranking factor in 2023. Schema markup is a way to structure data on a website, which makes it easier for Google to understand the content of the website.

Voice Search Optimization

Voice search is expected to become more popular in 2023, and websites that are optimized for voice search will have a better chance of ranking higher in the search results.

Artificial Intelligence

Artificial intelligence is expected to play a bigger role in ranking this year. Google will use AI to understand the context and intent of the user’s search query and provide the most relevant results.

Google ranking factors in 2023 are expected to evolve and change to match the current trends and user behavior. The focus will be on providing a relevant and quality user experience, with a mobile-friendly website, fast page speed, and strong social signals. Website owners should focus on these ranking factors to have a better chance of ranking higher in the search results. Contact us for results-driven SEO Services in Delhi-NCR.

Technical SEO: Everything You Need to Know About

Search Engine Optimization is one of the most important aspects of digital marketing which drives organic traffic to your website. There are various SEO activities which require to perform to get website featured in top search engines and Technical SEO is one of them. The importance of SEO technical strategies is to boost your website rankings in search engine results pages (SERPs) and ensure your target audience can find your business online.

Important Factors of Technical SEO
Important Elements of Technical SEO to Rank Well

Our highly skilled professionals at Text Visibility identified the top technical search engine optimization factors you should focus on to build a strong website foundation.

Here are the most important factors of technical SEO

Website Speed

If you want top ranking, make sure your website loads fast and your page are working properly. The longer your website takes to open, the higher your bounce rate and, the more potential customers you lose. The ideal website load time is 1-2 seconds. Studies show that 53 percent of page visitors leave a website that takes longer than three seconds to load.

Mobile Responsiveness

Mobile responsiveness is the most significant element of technical SEO. Mobile uses are increasing rapidly now a days. Studies show that almost 50.33 percent of online searches are performed via mobile device. Responsive web design is key to improve website usability, page speed and search rankings. For top rankings, your website must have mobile responsive design. It helps users to navigate easily on mobile device.

Google Search Console

It’s all about your website health. With Google search console, you can check crawling and indexing status of your website. Submit your XML sitemap, check performance report, crawl errors and much more. Google Search Console provides enough data about the website that helps you improve your website’s crawling and indexing.

Website Architecture

A good navigation structure is important to technical search engine optimization because it helps your website’s UX and boost your keyword rankings. While creating a design for your website, you must focus on the structure of the website that should be easy to navigate and understand.

Google Analytics

This is most crucial tool to use for every webmaster to track their website traffic. Google Analytics tool allows you to know how your online users interact with your website based on interest, location, demographic, landing page, traffic channels, etc. Google Analytics is user-oriented and considered one of the most important parts of SEO.

Work with a technical SEO agency like Text Visibility, we will help you to boost your website rankings and traffic.

Schema Markup

Schema markup, also known as structured data, is the code embedded on your website to help search engines return more relevant, informative search results to online users – usually in the form of rich snippets. Adding structured data to your website gives you an important boost in your rankings. Structured data also makes your website more appealing than normal search results. Common rich snippet types include reviews, product markup, recipe and events.

Crawl Errors

Crawl errors prevent users from getting the information they want from your website. It is important to optimize your website according to search engine guidelines. The errors like 404 can reduce the volume of traffic to your website. You can use 301 redirections to fix 404 errors and direct online users to the new landing page.

Inline Styles

You should avoid to use inline styles on your website. It is considered bad practice because they don’t separate content from design. Use external stylesheet instead of inline styles. It is a separate document that you can link from any HTML document in your website. With external style sheets, you can change your website design by simply uploading one file.


Robots.txt indicates search engines which pages or folders of your website to crawl and display in search engine result pages. You need a robots.txt file to block non-public pages, such as a login page, that you don’t want random users to land on. Robots.txt also prevents the indexing of certain resources, such as PDFs and images.

Get in touch for more information about ethical SEO services for top ranking and higher traffic. Enhance your business with our highly skilled expert with no long-term contracts.

Top 7 Advantages of a Mobile-Optimized Website

The mobile optimization of your website is an important aspect that should be done in the recent times. The most critical and beneficial reason for it is because it helps you target your site to the young generations like the millennial generation and the generation Z. Mobile is an essential aspect of the daily people’s lives. Today for any person and almost every person, mobile devices have become a necessity. Having your website optimized to the mobile devices will help you in various ways. It will increase the overall time that is spent on the site. The maintenance cost of the site will be much lower, and that can come as a significant boon to the business.Advantages of a Mobile-Optimized Website

  1. Improved User Experience – the mobile optimization of your website will have a fantastic impact on the user. They are most happy to have their convenient means of digital browsing availing to them your site as well. The user experience is majorly maximized.
  2. Increased Time Spent on the Website – since mobile is a binge used object in the recent times, the optimization of your website on the mobile interface will make a huge difference in the time that is spent on the website. It is going to better the results and benefit your website and business.
  3. Improved Mobile SEO Works – the mobile optimization of your website will have the scope for a much better and robust business as well as great SEO functions and tools. SEO is a firm and benefitting aspect for any business these days, and with a greater scope, they can help you in vast ways through the mobile optimization of your website.
  4. Faster Website Loading Speed – the mobile optimization will result in the quicker loading of the website pages. This will automatically rank you higher on the SERP. This is a beneficial aspect that you can gain from the mobile optimization of the website of your business.
  5. Better Webmaster Tools Ranking – with the mobile optimization of your website, there will be a better ranking of your sites on the Webmaster tools like the Bing and Google platforms. These will in turn again help you have a better ranking through for enhanced Search Engine Optimization.
  6. Lower Maintenance Costs – the costs of maintenance of the website also becomes much useful and balanced through the optimization of the website over the mobile devices. This can be a beneficial factor for the business as the saved capital can be better used for any other purposes, and the investment becomes more.
  7. More natural Engagement with the Users – through the mobile optimization of the websites, you can engage quickly with the users of the website. As a result of this, there will be a better feedback mechanism, and that will help you better your products and services.

These above ways are the benefits or advantages that mobile optimization of your website will have on you. They help your business in many different and dynamic ways. It also helps you engage with the users in a straightforward manner. The process of feedback mechanism is also robust, and that can also help the business to better their products and services.