7 Tips to Use Blogging to Grow Your Business

Blogging has infinite potential to build reputation, establish connection and create an interpersonal relationship with the customers. As per a research conducted, almost 57%  of marketers have benefitted from blogging. They could manage to retain more than 55% of visitors to their client’s website. That is a considerable number to overlook for any business. So, if you have not been blogging aggressively for your business promotion, a few tips can instantly help you get started with it. Consider these tips in your marketing strategy for blogging. 7 Tips to Use Blogging to Grow Your Business

Top Tips To Consider For An Effective Blogging Strategy 

1. Better Use of SEO 

You are doing blogging for a few purposes: (i) Attract Traffic ; (ii) Build Reputation; (iii) Retain Traffic ; (iv) Bolster sales and conversion. For all these pursuits, you need a very strong SEO strategy that should revolve around proper keyword usage, information presentation and readability. So, whenever a customer would search for any specific things, for example, if they are searching for a “good florist in California”, if you are a florist based in California, your website should appear in the search engine result pages. Now, to make that happen, it is necessary that you give leverage to;

  • Keyword Density: This is the soul of searching. Whenever Google search algorithm bots will quest for relevant keywords used for searching, they will see whether it is present in your blogs or not. But again, do not use it without restraint. Always maintain 1%-3% density of the total number of words. Means, if you are writing 500 words, the keyword variation should come just 3 to 5 times only.
  • Back-Linking: You can drive traffic to your website by posting the blogs on other websites with high Domain Authority. Domain authority is basically those websites that have high volume of traffic. Such websites can help you make considerable revenue.
  • Regular Updates: It is not like you can just post a blog and get traffic and leads without much ado. Rather, you need to create frequent updates, always push for latest information and get the best out of it.
  • Use of Long Tail Keywords: Some users have the habit of using long tail keywords. When you are using the same in the content, it will help your blogs rank higher in the competition.

2. Better Authority 

To make best use of the blogs, your website must act as a knowledge base for the audience. If you are using your blogs to add credibility, reputation building and traffic, you need to earn that. To do so, always give comprehensive information on the top. If you are a florist, or cloth merchant or dealing in technology like AI, Blockchain or IoTs, in all cases, you must have sufficient knowledge to make your subscribers visit your blog over and over again. The blog is the platform where you can show your expertise and rank in the competition for best business benefits.

3. Use of Analytics 

Using analytics while blogging helps in analyzing the customer preferences and find out  what they want to read time and again. When you are using blogging to grow your business, make sure that visitors always get a value addition in their knowledge whenever they visit your blog. Use a twist though, like giving them an all new angle not explored to that level for the products or services that you are engaged in. In this way, innovation and out-of-the-box presentation of information will resonate with your blogging platform and visitors would be tempted to read your blogs again and again. Once this happens, it will help in creating more leads and sales.

4. Knowing the Customers

When you are blogging, it will help you to know your customers. As customers will provide feedback in the form of reviews, responses, queries, and visits to your blogging section, as a business, you can know their demands and improvise upon the same. Businesses that understand the customer’s pain points and provide them with an immediate solution grow faster than their counterparts. Just adopt this strategy and you will witness results coming along for your business.

5. Make Most of Social Channel

Nowadays readers do want to get a better opportunity to connect with blogging where they can just skip the reading part and get to learn in details via video blogs. Microblogging on Twitter, Vlogging on YouTube, and Photo Blogging on Instagram has given them that opportunity. As photo or video blogging is a two way communication, there is a greater chance to connect with the audience and get to their skin. Meaning, what they want and how do they want it? With better customer interaction, you can easily build up a better brand reputation. Here is on how to promote your business through social media marketing.

6. Content Marketing Plan

Proper marketing strategy can help your blogging generate more leads and sales for the business. You need to plan the content in such a way that it will generate the desired impact on your business. For example, if you are doing taxation and accounts business, during the time of filing the returns, you can run those blogs that speak about the benefits of tax filing. Just create a calendar, similarly, if you are in an FMCG or product business, where you are selling refrigerators and air-conditioners, in the summer months, you can boost up the sales by blogging about various diseases that happen due to heat and how the ACs and refrigerators can help ease that. Like, you can keep yourself well hydrated with cool beverages, similarly; you can maintain a cool atmosphere in the home via AC installation. These are few smart tactics that will keep the customers glued to the content marketing part and help you make more sales.

7. Automation 

You might have been confused by now to manage all these stuff on your own. But do not worry, there are numerous automation tools and software that can help you do the job.

  • Co-Schedule
  • Meet Edgar
  • HootSuite
  • Dlvrit

These are a few software to consider for promotion whenever you are looking for marketing your content, or reaching out to the public at the personal level.

Related Reading: Social Media Marketing: Dos and Don’ts For Effective Brand Promotion

The Difference between Organic and Paid Search Engine Results

A lot has changed over the years in the digital marketing realm. With the introduction of new algorithms and power of AI & ML, online searches are getting smarter and better with time. As a result, there is a lot of competition lately to rank for organic keywords. Any business owner would be eager to drive more traffic via organic searches as they are cost effective.  These organic searches are affordable but they take time before generating any tangible results for the business. In this blog, you will get the opportunity to differentiate between organic and paid searches and find out which one is better for your business. Difference between Organic and Paid Search

Organic Search

On an average, roughly 63,000 searches are queried on Google every minute. If you do the math for a year, it will come down to closely 2 trillion searches per year. That number can numb any business owner. As out of the 2 trillion, if your business can capitalize on just 1% of the searches hypothetically, it can make considerable fortune and top the competition. Digital marketers use SEO or Search Engine Optimization and Search Engine Marketing (SEM) to drive maximum traffic to your business website. In the organic marketing, SEM and SEO play a key role. Organic traffic is earned by consistent hard work that the SEO experts do via backlinking and content generation. This process is very tough and it might take months to show considerable significant results. If you are writing the content with all the information briefed in it, the website for such relevant keywords will rank in the top 5 results on the first page.

As per the search trends, the first page of Google’s SERP receives 92% of the traffic. Out of that 33% of the clicks just happen for the first link that is visible on Google for the search results. Meaning, online search seekers believe on the first result for the keywords that they have searched. Even for the purpose of lead generation, most of the digital marketers believe that SEO has 57% of the contribution in bringing considerable business for the clients.  A good content, well presented will ultimately fall in the top 5 results on Google. As a result, once the user who is searching for a relevant keyword gets satisfied after reading the content, he/she will be tempted to go for the product. This will happen because the business has been consistent in adding value via a positive content marketing campaign. But paid marketing or paid searches are a little different.

Paid Searches 

Paid searches are those results that appear with the denotation ad written below the keywords. Such results always appear on top of the SERP (Search Engine Result Pages) for relevant keywords because the person running such ads have paid Google to show such ads on top. The most striking aspect of such ads is that they generate instant results for the clients. Thus, those who are looking for quick results always prefer to go for paid searches.

Paid Search or Organic Search: Which is Better?

Well, it will be a tough call for any digital marketer but the reality is that as per Forrester’s report, 81% of the customers are looking for the products online. And, out of those, as per the online trends, organic searches have 8.5x times greater chances of conversion. The reason being, customers tend to have the trust based on the contents such organic marketing products use. But when you compare the same with paid searches, they have greater conversion in comparison to organic methods of marketing. As PPC or Pay-Per-Click or paid searches allow to cover maximum territory and it is easier to get on the top in a flash. But again, the paid searches do not have larger acceptance and affordability is an issue. Small businesses cannot rely too much on paid marketing, as they do not have sufficient means and considering that 50% to 60% of the businesses fall in small scale segment, it is undoubtedly questionable that organic searches will go off trend in times to come.

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