Search Engine Optimization is one of the most important aspects of digital marketing which drives organic traffic to your website. There are various SEO activities which require to perform to get website featured in top search engines and Technical SEO is one of them. The importance of SEO technical strategies is to boost your website rankings in search engine results pages (SERPs) and ensure your target audience can find your business online.
Our highly skilled professionals at Text Visibility identified the top technical search engine optimization factors you should focus on to build a strong website foundation.
Here are the most important factors of technical SEO
If you want top ranking, make sure your website loads fast and your page are working properly. The longer your website takes to open, the higher your bounce rate and, the more potential customers you lose. The ideal website load time is 1-2 seconds. Studies show that 53 percent of page visitors leave a website that takes longer than three seconds to load.
Mobile responsiveness is the most significant element of technical SEO. Mobile uses are increasing rapidly now a days. Studies show that almost 50.33 percent of online searches are performed via mobile device. Responsive web design is key to improve website usability, page speed and search rankings. For top rankings, your website must have mobile responsive design. It helps users to navigate easily on mobile device.
Google Search Console
It’s all about your website health. With Google search console, you can check crawling and indexing status of your website. Submit your XML sitemap, check performance report, crawl errors and much more. Google Search Console provides enough data about the website that helps you improve your website’s crawling and indexing.
A good navigation structure is important to technical search engine optimization because it helps your website’s UX and boost your keyword rankings. While creating a design for your website, you must focus on the structure of the website that should be easy to navigate and understand.
This is most crucial tool to use for every webmaster to track their website traffic. Google Analytics tool allows you to know how your online users interact with your website based on interest, location, demographic, landing page, traffic channels, etc. Google Analytics is user-oriented and considered one of the most important parts of SEO.
Work with a technical SEO agency like Text Visibility, we will help you to boost your website rankings and traffic.
Schema markup, also known as structured data, is the code embedded on your website to help search engines return more relevant, informative search results to online users – usually in the form of rich snippets. Adding structured data to your website gives you an important boost in your rankings. Structured data also makes your website more appealing than normal search results. Common rich snippet types include reviews, product markup, recipe and events.
Crawl errors prevent users from getting the information they want from your website. It is important to optimize your website according to search engine guidelines. The errors like 404 can reduce the volume of traffic to your website. You can use 301 redirections to fix 404 errors and direct online users to the new landing page.
You should avoid to use inline styles on your website. It is considered bad practice because they don’t separate content from design. Use external stylesheet instead of inline styles. It is a separate document that you can link from any HTML document in your website. With external style sheets, you can change your website design by simply uploading one file.
Robots.txt indicates search engines which pages or folders of your website to crawl and display in search engine result pages. You need a robots.txt file to block non-public pages, such as a login page, that you don’t want random users to land on. Robots.txt also prevents the indexing of certain resources, such as PDFs and images.
Get in touch for more information about ethical SEO services for top ranking and higher traffic. Enhance your business with our highly skilled expert with no long-term contracts.