Blogging has infinite potential to build reputation, establish connection and create an interpersonal relationship with the customers. As per a research conducted, almost 57% of marketers have benefitted from blogging. They could manage to retain more than 55% of visitors to their client’s website. That is a considerable number to overlook for any business. So, if you have not been blogging aggressively for your business promotion, a few tips can instantly help you get started with it. Consider these tips in your marketing strategy for blogging. 
Top Tips To Consider For An Effective Blogging Strategy
1. Better Use of SEO
You are doing blogging for a few purposes: (i) Attract Traffic ; (ii) Build Reputation; (iii) Retain Traffic ; (iv) Bolster sales and conversion. For all these pursuits, you need a very strong SEO strategy that should revolve around proper keyword usage, information presentation and readability. So, whenever a customer would search for any specific things, for example, if they are searching for a “good florist in California”, if you are a florist based in California, your website should appear in the search engine result pages. Now, to make that happen, it is necessary that you give leverage to;
- Keyword Density: This is the soul of searching. Whenever Google search algorithm bots will quest for relevant keywords used for searching, they will see whether it is present in your blogs or not. But again, do not use it without restraint. Always maintain 1%-3% density of the total number of words. Means, if you are writing 500 words, the keyword variation should come just 3 to 5 times only.
- Back-Linking: You can drive traffic to your website by posting the blogs on other websites with high Domain Authority. Domain authority is basically those websites that have high volume of traffic. Such websites can help you make considerable revenue.
- Regular Updates: It is not like you can just post a blog and get traffic and leads without much ado. Rather, you need to create frequent updates, always push for latest information and get the best out of it.
- Use of Long Tail Keywords: Some users have the habit of using long tail keywords. When you are using the same in the content, it will help your blogs rank higher in the competition.
2. Better Authority
To make best use of the blogs, your website must act as a knowledge base for the audience. If you are using your blogs to add credibility, reputation building and traffic, you need to earn that. To do so, always give comprehensive information on the top. If you are a florist, or cloth merchant or dealing in technology like AI, Blockchain or IoTs, in all cases, you must have sufficient knowledge to make your subscribers visit your blog over and over again. The blog is the platform where you can show your expertise and rank in the competition for best business benefits.
3. Use of Analytics
Using analytics while blogging helps in analyzing the customer preferences and find out what they want to read time and again. When you are using blogging to grow your business, make sure that visitors always get a value addition in their knowledge whenever they visit your blog. Use a twist though, like giving them an all new angle not explored to that level for the products or services that you are engaged in. In this way, innovation and out-of-the-box presentation of information will resonate with your blogging platform and visitors would be tempted to read your blogs again and again. Once this happens, it will help in creating more leads and sales.
4. Knowing the Customers
When you are blogging, it will help you to know your customers. As customers will provide feedback in the form of reviews, responses, queries, and visits to your blogging section, as a business, you can know their demands and improvise upon the same. Businesses that understand the customer’s pain points and provide them with an immediate solution grow faster than their counterparts. Just adopt this strategy and you will witness results coming along for your business.
5. Make Most of Social Channel
Nowadays readers do want to get a better opportunity to connect with blogging where they can just skip the reading part and get to learn in details via video blogs. Microblogging on Twitter, Vlogging on YouTube, and Photo Blogging on Instagram has given them that opportunity. As photo or video blogging is a two way communication, there is a greater chance to connect with the audience and get to their skin. Meaning, what they want and how do they want it? With better customer interaction, you can easily build up a better brand reputation. Here is on how to promote your business through social media marketing.
6. Content Marketing Plan
Proper marketing strategy can help your blogging generate more leads and sales for the business. You need to plan the content in such a way that it will generate the desired impact on your business. For example, if you are doing taxation and accounts business, during the time of filing the returns, you can run those blogs that speak about the benefits of tax filing. Just create a calendar, similarly, if you are in an FMCG or product business, where you are selling refrigerators and air-conditioners, in the summer months, you can boost up the sales by blogging about various diseases that happen due to heat and how the ACs and refrigerators can help ease that. Like, you can keep yourself well hydrated with cool beverages, similarly; you can maintain a cool atmosphere in the home via AC installation. These are few smart tactics that will keep the customers glued to the content marketing part and help you make more sales.
7. Automation
You might have been confused by now to manage all these stuff on your own. But do not worry, there are numerous automation tools and software that can help you do the job.
- Co-Schedule
- Meet Edgar
- HootSuite
- Dlvrit
These are a few software to consider for promotion whenever you are looking for marketing your content, or reaching out to the public at the personal level.
Related Reading: Social Media Marketing: Dos and Don’ts For Effective Brand Promotion